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【2026年最新】GoPro 值得買嗎? | 不推薦入手 GoPro 的 7 個理由

作為一名從 GoPro HERO 6 就開始用 GoPro 運動相機的用戶,沒有 GoPro,就不會有我對研究運動相機的嘗試與熱情。But in 2026, I made a decision—to no longer recommend GoPro action cameras.

My feelings towards GoPro are actually quite complex. On one hand, I still appreciate the imaging style and brand spirit that the HERO series has accumulated over the years; on the other hand, Insta360 and DJI have made such rapid and comprehensive progress in recent years that whenever I recommend an action camera, I have to ask myself: what are the remaining reasons why people "can't live without" GoPro?

I found that there were more reasons not to recommend GoPro than reasons to recommend it.

透過這篇評測我會完整說明「為什麼身為一名長年使用 GoPro 運動相機的用戶,如今卻選擇不再推薦它」在考慮入手 GoPro 運動相機之前,你應該先了解哪些 GoPro 的缺點。如果你正考慮入手一台運動相機,希望這篇文章能作為你的參考。

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First of all, I would like to thank GoPro.

在接下來的內容中,我將從 7 個面向深入剖析 GoPro 不值得推薦的理由。但正式展開之前,有一件事必須先說清楚:如果不客觀談談 GoPro 至今仍具備的優勢,這場討論就失去了應有的公正性。

GoPro 之所以能長年佔據運動相機市場的重要位置,並非沒有原因;正因為它曾經做對了很多事,今天我們才更有必要理性地檢視它為何逐漸失去競爭力。

High cost-performance ratio

其實 GoPro 價格便宜。

如果說 Insta360 與 DJI 的運動相機勝在性能強悍,那 GoPro 目前最明顯的優勢就剩下一個字:便宜。以最新款的 GoPro HERO13 Black 為例,台幣不到 2 萬元、港幣約 3000 元即可入手。相較之下,Insta360 和 DJI 同級別的機型,一旦加上配件,總花費反而更高。

轉售價值、二手中古夠保值

The advantage of "resale value" actually applies to all action cameras and even SLR cameras, but GoPro's resale value is significantly higher than that of cheap and inferior similar products.

歸根結底,正是因為 GoPro 在價格與性能之間取得了一定的平衡,才得以維持穩定的市場需求與銷量。換句話說,即便入手後想要轉手出售,折損也相對有限。

Source GoPro official website

Sports attributes

The birth of GoPro originated from a founder who loved surfing – the brand was born out of the desire to record his surfing moments.

正因如此,GoPro 的性能配置與相機的結構設計,從品牌誕生開始專注運動場景。在 YouTube 、IG 上,用 GoPro 拍出來的影片也更具「運動屬性」。對極限運動愛好者而言,它一度是首選,2023年之前幾乎都可以說 「GoPro = 運動相機」。但是沒想到短短3年後的2026年,GoPro 運動相機的營收已經低於 Insta360 與 DJI,市場頭部廠商的地位不再。

Source GoPro official website

7 Reasons I No Longer Recommend Using GoPro

Having discussed the advantages of GoPro, let's delve into its drawbacks. If you're considering buying a GoPro action camera, this section is crucial, so please read to the end.

7 Reasons Why You Shouldn't Buy a GoPro
  • The image quality gap between Insta360 and DJI action cameras is widening.
  • The controls are not user-friendly for beginners.
  • Insufficient battery capacity, prone to overheating
  • GoPro is no longer as serious about product development as it used to be.
  • Many of its features are only suitable for extreme sports.
  • It cannot be post-edited on a smartphone, and is not suitable for people who do not want to create videos.
  • Image distortion problem

 
The image quality is significantly worse than that of Insta360 and DJI action cameras.

我不再推薦 GoPro 最重要的原因是,GoPro 運動相機的畫質已經追不上 Insta360、DJI。甚至差距越拉越大。特別是 Insta360 Ace Pro 升級到第二代 Ace Pro 2 之後,直接實現了運動相機也能錄製 8K 影片,畫質超過 GoPro HERO 太多。

Due to the relatively small size of its image sensor, GoPro cameras struggle to perform well in low-light or indoor shooting environments.The image is prone to producing a lot of noise.,畫質表現也會明顯下滑。即便透過降低幀率、提高 ISO 等參數調整優化,最終拍出來的影片依舊難以媲美 Insta360、DJI 新出的運動相機,It is not suitable for shooting night scenes, indoor activities, or other dimly lit scenes.Based on the following three key points, GoPro has clearly lost out to Insta360 and DJI.

GoPro HERO 13 overexposure
GoPro HERO 13 Low Light
決定影片畫質的因素
  • Lens: Improved resolution results in clean, clear images with sharp details.
  • Image sensor: The larger the area, the better. This allows the camera to capture more light, ensuring excellent detail in both bright and dark areas, resulting in a superb dynamic range.
  • Video processing speed: Equipped with efficient real-time image correction capabilities to ensure distortion-free footage and deliver a more realistic visual effect.

My hands-on comparison of GoPro HERO 13, Ace Pro 2, and DJI Osmo Action 5 Pro ⬇️

不適合懶得剪片的用戶

After filming, the next step is post-production.

使用 GoPro 時,我習慣直接錄幾十分鐘的長鏡頭素材。它的使用邏輯和手機完全不同——手機是隨手拿起來、轉轉鏡頭、拍張照片留個紀念;而運動相機的玩法是:把錄好的影片傳到手機或電腦上,剪掉不要的部分,再認真做一輪後製,最後剪出一支有想法、有質感的創意影片。

然而,隨著智慧型手機與剪輯 App 的全面普及,「非得靠高性能電腦才能剪片」的時代早已過去。反倒是用電腦處理 GoPro 影片的流程,顯得愈來愈繁瑣。

GoPro 自帶的原生軟體「GoPro Quick」,對比 Insta360 APP,操作體驗真的非常一般。儘管 Quik 的自動剪輯功能能快速生成短片,但對拍片素材的門檻要求更高 —— 一旦影片畫質不好、內容雜亂或拍攝角度單一,自動生成的影片完全不能用。麻煩的是,在處理高解析度影片或大量素材時,GoPro Quik 常常會出現卡頓、崩潰或載入緩慢的問題,在中低階手機或儲存空間不足的設備上尤為嚴重。這不只嚴重拖累後製體驗,甚至可能造成操作中斷、素材遺失的風險。

相比之下,Insta360 與 DJI 的官方 App 穩定性明顯更好,幾乎不存在上述問題。尤其是 Insta360 App,實用性極強——我自己最常用的是「AI 精華助手 + 一鍵成片」功能;就連用 GoPro 拍攝的影片,我也經常會導入這款 App 來進行後製處理。

對新手不夠友好

現今 Insta360、DJI 的運動相機已全面支援語音控制、手勢開拍等便捷操作,對比之下 GoPro 仍僅能依賴實體按鍵操作;加上機身螢幕尺寸偏小,雖操作介面走簡潔路線,功能布局卻缺乏直觀性,整體操作體驗大打折扣,GoPro的按鍵也非常難按。

Insufficient battery capacity, prone to overheating

When recording continuously at 5.3K high resolution or frequently switching between functions, the GoPro HERO 13 is prone to overheating, affecting the shooting experience. Although the battery life of the new generation HERO has improved, it is still necessary to carry a spare battery or external power supply for long shooting sessions, which greatly reduces the convenience for long-term outdoor shooting or travel photography.

不再像當年認真開發產品

Although GoPro has always been the leader in action cameras, its performance has been declining.

Not only is GoPro's stock performance lackluster, but the newly released MAX 2 has also failed to garner positive reviews. These issues have cast a shadow over GoPro's future. The dual pressures of poor company performance and low stock price often lead to the loss of top R&D talent and insufficient R&D funding, significantly reducing the likelihood of GoPro achieving a business recovery.

根據 BCN數據, GoPro 的市場份額正在不斷下降,只剩不到10%

其實在三年前,提到運動相機大家第一反應還是 GoPro。 2023 年 5 月,它的銷量市占率衝到 75.5%,獨霸市場。風水輪流轉,從2025年 9 月開始,GoPro 的王者地位徹底不保 —— 不僅被 DJI 搶走冠軍,連 Insta360 都超過去,直接掉到第三。

Starting with the Ace Pro and Osmo Action 4, Insta360 and DJI have gradually surpassed GoPro.

事實上 GoPro 的發展早有隱憂,最關鍵的轉捩點出現在 2016 年。當時 GoPro 開始嘗試空拍機業務,最終卻慘遭滑鐵盧,僅維持不到兩年便黯然退出市場。這次失敗不僅造成 GoPro 研發投資成本無法順利回收。受此影響,2022 年之後推出 GoPro HERO11 Black 起,產品更新速度變慢,最終被 DJI 、Insta360 這兩家相機廠商後來居上。

只適合極限運動

The birth of GoPro has a fascinating story – it originated from a surfing enthusiast's desire to capture his coolest moments. Because of this, GoPro has always focused on extreme action scenes; it's almost fair to say that without shooting dynamic footage, it struggles to realize its core strengths.

Skiing, cycling, motorcycling, skateboarding, diving, mountaineering… Do you also love these outdoor sports? I bought my first GoPro precisely because of my passion for various outdoor activities. After browsing the cool extreme sports videos on GoPro's official Instagram and YouTube channels, I didn't hesitate to buy it, hoping to use it to record my own sporting moments. Admittedly, GoPro action cameras do have impressive features, such as up to 13x slow-motion recording;After I actually got my hands on it, I realized that I had never actually used many of its features.

GoPro video surpasses 200 million views on YouTube

On the contrary, when skiing, I prioritize Insta360 X5 and DJI Osmo 360 to shoot panoramic videos, and for daily vlog shooting, I switch to GO 3S or GO Ultra. For diving, I directly use Ace Pro 2. It is obvious that the selection of action cameras that can replace GoPro is becoming more and more abundant.

拍照細節問題

While GoPro's ultra-wide-angle lens is great for shooting large scenes with its incredibly wide field of view, its drawbacks are also quite obvious— It's difficult to highlight the main subject in a picture. For example, when shooting a close-up portrait, the person looks small and lacks detail.In addition, it has a fixed focus design, so it is impossible to achieve the effect of blurry background and prominent subject, which greatly reduces creative flexibility.

As for its photography capabilities, to be honest, GoPro is really mediocre, far inferior to its competitors, smartphones, and professional cameras. Exposure and focus are practically unadjustable; even the flagship model lacks time-lapse photography and night mode. In conclusion, GoPro is better suited for shooting action videos; its photography features feel more like a filler.

Landscape photos taken with a GoPro HERO 13

On the contrary, since Insta360 Ace Pro 2 roll outXplorer Kit 1.0After that, this camera became my main camera for street photography—this was also the first time I was so fascinated by the still photography function of an action camera. With the exclusive accessories of the street photography kit, the camera, which was originally designed for action video recording, was transformed into a street photography artifact; with the help of the kit's grip, not only can lossless zoom and exposure parameter adjustment be achieved, but also shooting modes can be quickly switched.

If GoPro isn't recommended, what would be a good alternative?

GoPro's main flagship models are the GoPro Max 2 360-degree panoramic camera and the GoPro HERO 13 wide-angle action camera. In my opinion, there are now many similar high-quality products on the market that can completely replace these two models.

GoPro Max vs Insta360 X5

The Insta360 X5 surpasses the GoPro Max 2 in 8K panoramic image quality, night shooting performance, richness of shooting modes, battery life, waterproof specifications, post-production experience, and even accessory ecosystem, making it the best-selling 360-degree panoramic action camera on the market today.


Insta360 X5GoPro MAX2
Release DateApril 2025September 2025
Weights200g195g
size46.0 x 26.2 x 124.5mm64.0 x 48.7 x 69.7mm
shapeRectangularsquare
Battery Capacity2400mAh1960mAh
Battery Life88 minutes (8K 30fps)
135 minutes (5.7K 30fps)
90 – 100 minutes (specific time not announced)
Quick Charge20-minute fast charge 80%
External SD memory cardMaximum support 1TBMaximum 1TB
screen2.5-inch Corning® Gorilla® Glass ScreenMaterial not disclosed
Waterproofing15m5m
Operating Temperature-20℃ to 40℃-10℃ to 35℃
Stop recording
Gesture Control
Voice control
Twist the selfie stick to start recording
Interchangeable lenses
Image sensor + chipDual 1/1.28″ image sensor
2× Image Chips
1× 5nm AI chip
1/2.3” image sensor
F-valueF2.0F1.8
ISO100-6400Not announced
Dynamic range13.5 stopsNot announced
360-degree video quality8K 30/25/24fps
5.7K+30/25/24fps 5.7K60/50/30/25/24fps 4K120/100/60/50/30/25/24fps
8K 30/25/24fps
5.6K60/50/30/25/24fps 4K100/90/60/50/24fps
Time-lapse photography11K8K
Time shift8K8K
take a picture of oneselfME Mode
Active HDR5.7K
Night shooting modeNight mode PureVideo 8K 30/25/24fps
Single-Camera Recording4K 60/50/30/25/24fps4K 60/50/30/25/24fps
Maximum bit rate180Mbps120Mbps
colorationBright (Standard)
Standard (Vivid)
Flat (gray tone)
Nature
Standard (Vivid)
Flat (gray tone)
LogI-Log (Low Saturation Mode) 5.7KGP-Log
Bit
8-bit8-bit
10-bit
anti-shakeFlowStateMax HyperSmooth
External Microphone
Main unit microphone hole46
Wireless microphone connection11
PC post-production softwareInsta360 StudioDaVinci Resolve Plugins
Smartphone AppInsta360 APP (Easy for beginners)GoPro Quik
cloud storageInsta360+ (Free)GoPro official paid subscription
Standard Package PriceUSD $ 549.99
HKD $3,699
TWD $14,900
USD $499.99
HKD approximately 1TP 4T 3,900 TWD
Approximately $12,700 

GoPro HERO 13 vs Insta360 Ace Pro 2

GoPro's classic flagship HERO series has been iterated to the 13th generation. Although the outside world expects to launch HERO 14 this year, judging from the actual product capabilities of HERO 13, it is inferior to its competitors in all aspects - it is no match for the 8K image quality of Insta360 Ace Pro 2.


GoPro HERO 13 BlackInsta360 Ace Pro2
Release DateSeptember 2024October 2024
Weights154g177.2g
size71.8 × 50.8 × 33.6 mm71.9 × 52.2 × 38 mm
Battery Capacity1900mAh1800mAh
Recording Time90 minutes 5.3K30fps112 minutes 4K30fps
Quick Charge
External SD memory cardSupports up to 1TB of memorySupports up to 1TB of memory
Front screen1.4 inches0.7 inches
Rear screen2.27 inches2.5-inch flip touchscreen
Waterproofing10m12m
Operating Temperature-10°C~35°C-20°C to 45°C
Shooting controlVoice controlVoice control
Gesture Control
sensor1/1.91/1.3″
F-valueF2.5F2.6
ISO100-6400100-6400
Standard Recording5.3K 60fps
4K120fps
900p360fps
720p 400fps
8K30fps
4K120fps
Dynamic HDR
4K60fps
Night Shooting Performance
4K60fps
Maximum bit rate120Mbps180Mbps
Wide angleHyperView
SuperView
Wide angle
linear
Linear wide-angle + horizon lock
ActionView
MegaView
UltraWide
Dewarp
FPV
FOV177° (with external wide-angle lens)189° (with external wide-angle lens)
Aspect Ratio16:9 4:3 8:72.35:1 16:9 4:3
zoomDigital ZoomClarity Zoom
ND filter
colorationNature
Standard (Vivid)
Flat (gray tone)
standard
bright
Leica Natural
Leica Vivid
LogGP-Logi-Log
Bitrate8-bit
10-bit
8-bit
Video FileH.265H.265
H.264
Underwater ColorsExclusive underwater color scheme: AquaVision 2.0
Image stabilization modeOFF
HyperSooth 6.0 ON
HyperSooth 6.0 Boost
Level maintenance
Horizontal Lock
OFF
FlowState low
FlowState Standard
FlowState High
Maintain a horizontal angle of 45 degrees
Maintain 360 degrees horizontally
Microphone.33
Detachable microphone windscreen
ColorAvailable in black and white
Standard Package PriceUSD $429.99
Approximately HKD $3,357
Approximately TWD $13,700
USD $419.99
HKD $3,279
TWD $14,200

In conclusion: Where does GoPro's future lie?

在我看來,GoPro 早已不再是運動相機的入門首選。Insta360 Ace Pro 2 雖然定位為運動相機,設計上卻同時兼顧了日常使用的便捷性——而這,正是 GoPro 最欠缺的地方。即便在暗光、水下這類高難度環境中,Ace Pro 2 依然能拍出高品質影片。

如今,還能讓我說出口「GoPro 值得推薦」的理由,只剩下三點。


Suitable scenarios for getting a GoPro HERO 13
  • For high-intensity shooting (DJI and Insta360 can also be used as alternatives)
  • Want to experience macro and ultra-wide-angle videos by changing lenses (DJI and Insta360 can also be used as alternatives)?
  • For professional post-processing with 10-bit color (DJI can also be used as an alternative)

GoPro HERO 14

I still hope that this year's GoPro HERO 14 will bring some surprises.

Despite GoPro's consistent annual product release schedule, its absence in the second half of 2025 has sparked much speculation in the market – with many believing that the release of the HERO 14 will likely be postponed until early 2026.Rumors suggest that GoPro will focus on competing with DJI and Insta360 action cameras by significantly improving low-light performance.

對 GoPro 而言,HERO 14 的推出可謂生死攸關。面對 DJI 與 Insta360 的夾擊,這家曾經的運動相機霸主正承受著前所未有的壓力——CEO 不僅自願放棄 2025 年底前的全部薪酬,公司更啟動了 15% 的裁員計畫以削減成本。即將在 2026 年問世的 HERO 14,肩負著重振業績、奪回市場地位的重任,幾乎是整個品牌最後的一張牌。

只是在強敵環伺的當下,GoPro 能否憑藉這款全新旗艦相機實現逆轉,仍是一個沒有答案的問題。

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